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Serra

JHL Design was brought in to design Serra’s flagship space alongside branding firm OMFGco. Serra’s owners describe their brand as "an experiential and curated cannabis retail space that rethinks, redefines, and sets the bar for progressive pot culture." The JHL team married this brand ethos to a historic 1889 building in Portland’s Old Town celebrating the space’s high ceilings and beautiful brick walls.

The exterior of the Serra retail store in Portland, showcasing a historic building with tall windows and the store's name prominently displayed above the entrance.

A bright, minimalist retail space with glass and wooden display cases under geometric pendant lighting. The back wall features a vertical garden and the words "Quality Drugs" in neon lights.

A bright, minimalist retail space with glass and wooden display cases under geometric pendant lighting. The back wall features a vertical garden and the words "Quality Drugs" in neon lights.

A modern triangular glass display case with black metal framing, featuring small sculptures and scientific tools displayed on white shelves.

Front counter in the Serra retail shop, set against a white brick wall adorned with informational posters and circular pendant lights.

A store employee smiling behind the counter in the Serra retail shop, set against a white brick wall adorned with informational posters and circular pendant lights.

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